Guide to selling


Guide to selling

Market appraisal
Having the confidence that your property is on the market for the right price, whilst ensuring quality and compliance is absolutely crucial. You need to completely trust the agent, so make a list of as many questions as you like, and actually ask the important questions. A professional agent will happily spend whatever amount of time you need, to reassure you that your property is in the best possible position to get the highest price.

Choosing the right agent
Whether you have sold multiple properties before, or a first seller looking to sell your family home, it is incredibly important that you have the right team working for you to get the job done properly. After all, who you choose to trust with your property, could be the difference between a smooth sale and a nightmare buyer that you end up having to take legal action against.

Preparing the property

Marketing & Presentation – It is a game of numbers! The more people that your advert attracts, the more viewing enquiries you will get. The more viewing enquiries you can get, the more offers you will receive. Simple. The key to high performing marketing is down to the way it is presented. A minimum of 8 professional photos and a floor plan should be considered a bare minimum. Video walk-through tours are also really helpful. The first 21 days your property is online is when it will perform at its peak, so don’t cut any corners.

5 most common mistakes that sellers make when listing their property to let;

Poor quality photos (or lack of photos)
Looking for a new home is a visual thing, and you need to show your property in the best possible light. Listing your property with on 1 outside photos is not good enough, applicants will just scroll right by. Listing your property with poor quality or out of date photos is also not good enough. Tip – put a post on your social media page, asking if anybody can recommend a photographer. You will be amazed how many of your contacts know someone with a decent camera who can come and take some photos for you!

Lack of property description
Think about the nearby hospitals, schools etc nearby that will give your property the edge over another property 3 miles out of time. Go onto Google Maps and have a look at places in the area, and mention them in the description.

Got a question about something that isn’t covered here?
Request a consultation with our Director, David Morgan-Kane and ask as many questions as you like.